Head of MarCom
📋 Détails de l'offre
Grow with us!
We are looking for a strategic and hands-on Head of Marketing Communications (MarCom) to lead bNovate’s global marketing communication activities and strengthen our market presence across international water and industrial sectors.
Reporting to the Chief Marketing Officer, this role will drive brand visibility, thought leadership, product communication, digital marketing initiatives, content strategy, public relations, and event execution.
The ideal candidate combines strong B2B marketing communication expertise with the ability to translate complex scientific and technical concepts into compelling narratives that resonate with customers, partners, media, and industry stakeholders.
The role is primarily office-based with occasional remote work.
Head of MarCom
YOUR KEY RESPONSIBILITIES
Marketing strategy execution
Translate the commercial objectives into clear plans, campaigns, and deliverables
Build and manage the MarCom roadmap and calendar with the team
Ensure priorities are executed effectively across markets
Public relations and brand management
Oversee the development and application of brand guidelines, and messaging frameworks across internal and external communications
Lead bNovate’s PR, external and internal communication activities
Campaign management
Supervise the planning and running of multi-channel marketing campaigns (digital, events, product launches)
Ensure campaigns are delivered on time, on budget, and on message
Ensure lead development, qualification and transfer to Salesforce and sales team
Content & communication
Oversee and support the creation of high-quality content (case studies, website, sales materials,...) for sales enablement and lead generation
Translate complex technical topics into clear, impactful messaging
Maintain a consistent tone and narrative across all channels
Events management
Supervise the planning, organisation and execution of industry events, trade shows and development of a vibrant and engaged partner community
Maximise visibility and lead generation from events
Performance tracking & optimisation
Monitor marketing KPIs (leads, pipeline, campaign performance) & report results to leadership
Continuously improve campaigns based on data
Agency, stakeholder & internal team coordination
Identify, develop and manage external agencies as required (Press Relations, digital, design)
Foster close collaboration between MarCom, Product, Sales and R&D
YOUR PROFILE
Experience (min. 7-8 years) in B2B marketing strategy and campaign execution
Expertise in managing marketing workflows, budgets, and timelines
Decision-making and team management skills
Comfortable translating scientific/engineering concepts into clear messaging
Strong organisational, prioritisation and project management skills
Strong experience with digital marketing channels
Proficiency with marketing analytics tools
Ability to manage external agencies and creative partners effectively
Data-driven mindset with attention to detail
Excellent communication skills in English and French (additional languages a plus)
Adaptability (comfortable in a scale-up evolving environment, able to adjust quickly to changing priorities or feedback)
WHY JOIN BNOVATE?
We offer:
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An innovative, high-potential environment in a field of public interest.
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Interesting, stimulating and varied work in a dynamic, friendly and enthusiastic team at the cutting edge of progress.
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Exciting and enriching business challenges.
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A high degree of autonomy in your day-to-day work.
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5 weeks of holiday and 1 additional week of time off in lieu.
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Flexible working hours.
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Health insurance contributions.
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A chance to prove your ability to enhance our Marketing impact.
APPLICATION
Please apply online at
bnovate.com/jobs
. Applications through other channels will not be processed.
Note that the role is primarily office-based with occasional remote work.
ABOUT US
bNovate Technologies SA, a multi-award-winning company, is a game-changing leader in the monitoring and analysis of water. It propels industrial microbiology into the digital age with rapid, automated solutions for the global water, food & beverage, pharmaceutical, and cosmetics industries. Powered by proprietary technology, its solutions deliver high-value microbial water quality data for efficient, sustainable water management. Trusted by water professionals across Europe, bNovate is rapidly expanding worldwide. Our vision and passion is to provide new solutions to assure
Safe Water. Anytime. Anywhere.
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🏢 À propos de l'entreprise
Entreprise dans le secteur Biotechnologie / Chimie / Pharmaceutique