Director Marketing (100%)

McDonald's Suisse

McDonald's recherche un Director Marketing (100%) innovant. Rejoignez un environnement dynamique avec des avantages attractifs.TâchesDévelopper la stratégie marketing pour le Menu en Suisse.Collaborer avec des équipes pour assurer l'alignement stratégique.Diriger et encadrer l'équipe Menu et Média pour atteindre les objectifs.CompétencesMinimum 7 ans d'expérience en marketing dans un environnement complexe.Compétences analytiques solides pour identifier des insights clés.Excellentes compétences en communication et en leadership.ProfilMcDonald's, the world's largest restaurant chain, is an innovative and people-oriented company backed by a leading multinational brand. Currently, there are 189 McDonald's restaurants in Switzerland, run by 46 independent entrepreneurs (franchisees).Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants. To complement its Marketing department based in Crissier, McDonald's Switzerland is looking to fill the role of:Director Marketing (100%)In this role, you will partner closely with the CMO to shape the strategic direction of the Menu, lead the development of the annual marketing calendar, and own the media portfolio. You will provide strategic thought leadership to drive commercial growth and influence stakeholders across Marketing and Menu. As a senior leader, you will demonstrate enterprise leadership, building strong credibility with Marketing, the Swiss Executive Team, and Franchisees, while connecting effectively with global Marketing, Supply Chain, and Operations teams.Key ResponsibilitiesStrategic planningDetermine the strategic Menu priorities for the CH business, that in turn ladder towards the market business goals and ambition. Overall ownership of Menu Development function supported by Menu Marketing Manager. Ensure strategy is well articulated and supported by key stakeholders - including our franchisees - as well as supporting enabler departments such as Ops and Supply ChainDeliver business value through demonstrable sales comp and long-term customer value by overseeing, developing and localizing a competitive strategy in the areas of Menu and FamilyOwnership of development and sell in of Annual Marketing Calendar working in partnership with Marketing Leadership Team (MLT)Owner of Annual Media plan and commercial agreementsCollaboration and CommunicationCollaborate with SET (Senior Executive Team) and cross-functional teams to ensure alignment and buy-in for strategic initiativesCommunicate strategic vision and goals effectively to all relevant partiesBecome a trusted partner of Franchisees, particularly Marketing Committee membersExecution and MonitoringOversee the creation of the Annual Marketing and Media calendars, Execution of key Calendar Initiatives and Leader of Menu Development including end to end processMonitor progress towards strategic goals and identify areas for improvement. Ensure progress is regularly reported and understood by business stakeholders, especially the franchisee communityIdentify and address potential risks and challenges to strategy implementationStrong creative eye when creating new brand platforms to support Menu and Brand campaignsLeadership and Team ManagementLead and mentor Menu and Media Team to achieve strategic objectivesBuild an outstanding team at McDonald's. Champion development and the installation of values and behaviours that get the most out of our talentFoster a culture of innovation, creativity and collaborationWhat You Need to be Successful:Strong customer focus, instinct and passionUnderstanding of Menu/Product Development: prior background in retail/FMGC idealPassion for Creativity: experience managing creative agencies and management of large scale 360 Marketing CampaignsExpertise in Media: proficient understanding of media strategies and prior management/engagement of a media agendaDemonstrated ability to drive business growth across a portfolio of initiativesStrong analytical and problem-solving skills: Ability to analyze data and identify key insightsExperience creating Category Planse.g defining growth strategies for areas of strategic importanceExcellent communication and interpersonal skills: Ability to effectively communicate complex ideas and collaborate with diverse teamsStrategic thinking and planning skills: Ability to develop and implement long-term strategic plansLeadership and team management skills: Ability to lead and motivate teams to achieve strategic objectivesPassion for Team development: Track record for developing Talent, strong coaching skillsIndustry knowledge and experience: Strong background in all aspects of Marketing. Demonstration of having worked in large, complex organizations managing large budgets. Knowledge across all aspects of Marketing - Menu, Merchandising, TV, OOH, Radio, Digital. Min 7 years in Marketing. Significant experience delivering proven business results for a significantly sized business unit or geography requiredProject management skills: Ability to manage projects from start to finishAbility to work at a fast pace while managing competing prioritiesLanguages: Excellent English language skills, as well as fluent in German. Ideal to have French as wellWith us, you get the following benefits:Flexible working: the ability to work remotely to achieve the best possible balance between work and private life. Teleworking is possible. Working hours are flexible in agreement with the leader, taking into account business and individual needsMobility benefit associated with this position: company car or SBB season ticket or a travel allowanceBonus: a variable percentage based on performance and commercial resultsActive talent management: targeted engagement in personal learning and skills development, on-site, via e-learning, or on the lively campus of Hamburger University in London, Paris, and MunichEmployee well-being: contributions to wellness activitiesAttractive discounts in our restaurantsand food for employeesProgram packed with exclusive discountson our partner platform, corporate benefits