Description du poste

Regional Field Marketing Manager

Société: Nozomi Networks - CH

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Localisation: Mendrisio, Tessin

Description de l'offre

Nozomi Networks seeks a Regional Marketing Manager responsible for developing and implementing the go-to-market (GTM) strategy with an emphasis on field and channel marketing, campaigns orchestration, ABM, digital, and demand generation. In this role, you'll work closely with the marketing, regional sales and partner teams to build regional marketing plans, promote brand awareness locally, and help execute ABM / demand generation programs to fuel high growth revenue in the region.In this role you will:

Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders
Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goal
Implement demand generation campaigns in the region in conjunction with sales and partners to reach buyers and drive demand
Serve as liaison to Sales team, be their advocate and conduit to the larger organization.
Maintain relationships with regional partners, conference organizers, and influential associations
Leverage social media to raise awareness and further promote our presence at various events
Monitor industry trends and competitor activities in the local region
An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must
Manage regional budget, accurately estimate costs, and manage execution.
Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team.
Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs.

To be successful in this opportunity, you will have:

Proven experience in a B2B Field/Channel Marketing or Campaign role, ideally for security or enterprise software company
Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement.
Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business.
Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc.
Experience with organizing local and regional events
Outstanding communicator and creative thinker
Experience with marketing automation and CRM tools
Critical thinker and problem-solving skills
Strong time-management skills
Ability to work with a decentralized, cross-cultural team.
Flexibility and adaptability to rapid growth, change, and problem resolution
Ability to travel 30% of the time
Preferred second language: French, German.

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